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Many websites choose to display a short explanatory text in a prominent position of their web page layouts to inform visitors what the purpose of the site is. This introductory text, when crafted well, can help users quickly decide whether they’re in the right place or not.
A website has mere seconds to let visitors know that they’ve found what they’re looking for, and your site introduction is your brief elevator pitch towards that.
We’ll explore the use of website introductory text in various types of websites to gain a better understanding of trends and techniques for effectively designing them.
At the end of this article, there’s also a showcase of some excellent web designs that have great website introductory text for our further exploration of the topic.