REd bull basketball 3x3
video directed by reggie
We partnered with Red Bull Hoops to launch their Red Bull 3X Basketball Competition.
The video was distributed through Red Bull’s platform and various basketball outlets and outlined the rules of the games.
The augmented reality lenses were used to build hype around the competition and distributed on Red Bull’s global Instagram page.
All assets were released on March 3rd 2020 in coordination with Red Bull’s 3X Day.
& FRIENDS ft. umi
Directed by Reggie
